SM Entertainment is starting a comprehensive content project, 'SMTOWN 2022: SMCU EXPRESS', where you can meet performances, albums, and exhibitions at once.
This 'SMTOWN 2022' project, with the concept of 'SMCU EXPRESS,' expands the artist's worldview, which was newly named 'Metaversal Origin Story' by Executive Producer Sooman Lee, based on SMCU (SM Culture Universe). To comprehensively experience the future contents of the metaverse to be seen, performances and albums, and exhibitions will be presented in advance.
'SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA', which will be held on January 1st, has been held in major cities worldwide since 2008 and has set various records, as well as SM's super-giant virtual country MUSIC NATION SMTOWN through a virtual country declaration ceremony in 2012. SMTOWN LIVE, which started in earnest, is the background of 'SMCU EXPRESS STATION,' where all artists gather in a virtual space called 'KWANGYA' and compile the performance contents that SM pursues.Content
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